WAFFLE HOUSE

Rebrand Campaign

BRANDING | ILLUSTRATION | PUBLICATION | PACKAGING | DIGITAL

OVERVIEW

Waffle House is infamously known for their tasty waffles, fast service, and friendly employees. However, their existing brand does not communicate this friendly tone and is not appealing to its target audience. They cater to families and young adults by offering high-quality affordable meals, but the brand is not bringing in new consumers from this target audience.

SOLUTION

For this rebrand I wanted to create a more cohesive and inviting identity. Appealing to families was my primary focus. I achieved this by warming their existing color palette, modernizing the type, and creating a logo to symbolize community. Illustrative graphics also help to draw the audience in and bring this rebrand to life.