JULISSA PRADO X FOSSIL

Packaging & Influencer Seeding Kit

PACKAGING | ILLUSTRATION

OVERVIEW

Julissa Prado’s brand, Rizos Curls, partnered with Fossil to create a line a jewelry to celebrate Hispanic Heritage month. For this collaboration, packaging artwork was needed for the jewelry pieces. This consisted of artwork for a jewelry tin, insert and storycard. An influencer seeding kit was also a part of this campaign that was to be designed to be cohesive with the rest of the assets.

SOLUTION

For these packaging elements, I utilized branding from both Rizos Curls and Fossil Brand to create a unified design. I chose to bring in florals to create emphasis on the exterior of the tin, with accents of gold foiling. As for the seeding kit, I chose to implement the floral graphics on the interior of the box to enhance the user experience as they unbox the product.

COMPANY

Rizos Curls, Fossil Group Inc.