MUSE MAGAZINE
Publication/ 32 Pages & Print Ads
BRANDING | ILLUSTRATION | PUBLICATION | ADVERTISING
OVERVIEW
Muse magazine is a publication that explores what it is like to live a creative lifestyle. My goal was to inspire and empower the younger generations of women to express their own individuality and put their personal touches on the world. I wanted to stand out amongst competitors with the perfect balance of topics such as food, fashion, travel, art, interior design, etc. which are shown through exciting illustrations and inspiring photography.
SOLUTION
In order to appeal to this generation's creative individuals, I have created an identity system with vibrant colors, expressive type and fun graphics in order to create an approachable and inspiring tone.
PRINT ADS
For this brand I also created a series of ads to highlight and promote different creative brands. I chose Etsy and Sharpie, as I thought they would appeal to my target audience. Visual metaphor and testimonial ad methods are used in these two ads.