POP SHOP
Packaging & Ad Series
BRANDING | ILLUSTRATION | PACKAGING | ADVERTISING
OVERVIEW
PopShop is a new take on pre-popped popcorn with a retro twist. The brand offers classic buttery popcorn and savory seasonings are homemade with 100% all real ingredients. Every member of the family is bound to find the perfect combo with the variety of flavors. Simply open the box, shake in your seasoning, and enjoy! With PopShop, a salty snack is at your fingertips.
SOLUTION
Popcorn products in today’s market are complicated and loaded with artificial flavors. As a result, I wanted to focus on producing an original popcorn brand that produced high quality, all-natural, homemade popcorn. My solution was PopShop, a mom-and-pop shop that sells original, pre-popped, butter popcorn along with a variety of tasty and flavorful seasonings.
AD SERIES
For this brand I also created a series of ads to highlight and promote each of its products. I utilized the fun illustrations from the packaging designs and chose clever copy to engage consumers. Adding the product visuals also allows for consumers to relate the ad back to the product.
