CHOBANI
Ad Campaign
ADVERTISING | ILLUSTRATION
OVERVIEW
Chobani is a brand that focuses on providing all-natural food products to consumers. They put emphasis on how their products are made and value ethical, just food production. For this campaign, I wanted to visually communicate these values to the target audience.
SOLUTION
For this ad campaign, I have created a series of four print ads and four social media graphics that highlight Chobani’s newest product, cold brew coffee. To engage the target audience and stand out among other competitors, I chose to illustrate each raw ingredient and incorporate fun patterning and bold colors. Along with these visuals, the copy-writing is cohesive across the ads and plays off the brand’s values of all-natural, pure and simple ingredients.
This ad campaign was created for a class project, with no affiliation to Chobani. All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Chobani. The use of the trade name, copyright, or trademark in my student portfolio are for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Chobani does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.